Why Discipline is Critical for Successful Demand Generation
At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program. It dawned on me that a common characteristic was various...
View ArticleReport Finds Social Media Engagement Drives Revenue
The more deeply a company engages with social media, the more likely the company is to increase revenue, says a research study conducted by Altimeter and Wetpaint. Titled “The World’s Most Valuable...
View ArticleDid you notice the rules of marketing have changed?
If you’re like many of us who have been around for a while (I’m pushing four decades as a marketer), you’ve noticed that the old standbys aren’t working as well as they used to. Somewhere along the...
View ArticleSocial Media Activity Influences Google Rankings
Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. Factors such as inbound...
View ArticleStudy Finds Majority of People Conduct Research Online
Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before...
View ArticleB2B Social Media Fact or Fiction
Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media...
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Is Your Business Ready for a Google+ Page?
When Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. After all it has the equal potential to spin-out into the next big thing...
View Article5 Tips to Manage Your Social Media Streams
While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” The individual lamented over feeling overwhelmed, not knowing...
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Blog Crash!
A few weeks back – probably a few more than I care to admit – We had an error with our blog. Specifically I couldn’t access the blog. In fact I thought I had made a HUGE error that caused everything to...
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What Can a Business Review Do For You?
Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Of course one strategy does not fit every...
View ArticleIs Using Klout Right for You and Your Business?
Last week I took some of my own advice when an online social media tool just didn’t seem to be working for me. I stopped using it. OK, more specifically, I opted out of using Klout. According to Klout,...
View ArticleFacebook Ads In Your Inbox
Fear not, it’s really not the end of the world, however it may be the end of an era. Or is it the beginning of another? Facebook is trying REALLY hard to make some money, and has implemented changes...
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[Infographic] Tips to Increase Reader Engagement on Social Media Sites
There are three basic rules when considering what to share on the various social media platforms. 1) The best content posted to social media sites is easy to understand and fairly simple to share....
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Censorship: Think Before Deleting Comments in Social Media
Negative opinions and comments that you don’t like don’t merit immediate censorship – Think before hitting delete! I was chatting with a friend the other day about a comment she didn’t like on a...
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Keep Your Eye on the Ball
Rebranding is ticklish business. There are a myriad of issues and questions to address to achieve success. Do I just update what I have? Do I throw it all out and start over? Is there significant...
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Great Example of Photos in Social Media [Infographic]
Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Hubspot recently reported that Facebook posts using photos received 53% more...
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Some Basic Branding “Don’ts”
Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff By the...
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From Concentrate: PWB Marketing Expands Client Base, Geographic Area
Our C.O.O. Sean Hickey was interviewed by Concentrate the other day. Here is an exerpt of the article posted to their site today. To read more about our expanding client base and business growth, be...
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Facebook Ads: Do They Work?
There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand...
View ArticleMore B2B Social Media Fact vs. Fiction
Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. Here are 8 Tweetable Facts bout how B2B companies are using social media to...
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